Dedicated Email Marketing Specialist with 4+ years of experience driving engagement and sales through targeted campaigns. My work combines campaign strategy, lifecycle automation, customer segmentation, conversion-focused design and performance analysis.
I consider how customers discover a brand, what stops them from buying, how they experience their first order, and what gives them a reason to return — then I build the emails and automations that move them along that journey, in Klaviyo, HubSpot and Mailchimp.
Before recommending any email, I look at the brand's products, customer behaviour, existing setup and purchase history — and at the specific action each message should encourage.
- Recover more abandoned carts
- Turn one-time buyers into repeat customers
- Build a stronger email marketing system
Email Campaigns & Strategy
Campaign planning, audience selection, copywriting, scheduling, quality assurance and performance analysis.
Email Automation & Lifecycle
Welcome series, post-purchase thank-yous, product recommendations, exclusive discounts and win-back journeys.
Customer Segmentation
Targeting based on purchase history, behaviour, preferences and lifecycle stage — so every send stays relevant.
A/B Testing & Optimization
Subject lines, email layouts and CTA placements, split-tested and measured to lift open and click-through rates.
Email Design & HTML/CSS
Visually compelling templates, landing pages, signup and pop-up forms built to convert on any screen.
Analytics & Reporting
Open rates, click-through rates, engagement and sales analysis that decides what the next send should be.
